Why Clients Buy Blood Tests From You (Not Their Doctor)
Clients do not buy blood tests because of the lab.
They buy because of what the test solves for them.
Here are the main reasons people choose to buy blood tests through a coach or fitness business instead of their doctor:
1. Existing or Suspected Health Issues
Most buyers already struggle with at least one of the following:
High cholesterol
High blood pressure
Diabetes or pre-diabetes
Thyroid issues
Low testosterone
Female hormone imbalances
They want answers, not generic reassurance.
2. Fear of Long-Term Health Consequences
Many clients have:
Family members who died early
Family history of diabetes, cancer, or heart disease
These clients are proactive.
They want prevention, not damage control.
3. They Are Tired of Medication-Only Solutions
A very common pattern:
Doctor visit → prescription
No explanation
No lifestyle guidance
No long-term plan
These clients actively seek natural, lifestyle-based solutions and want to avoid long-term medication dependency.
This is why it’s critical to position blood testing as a non-medication-based optimization tool.
4. Doctors Test Too Few Biomarkers
Most primary care blood tests include:
Basic cholesterol
Basic thyroid
Very limited scope
They usually do not test:
Vitamins
Hormones
Metabolic markers
Inflammation markers
Nutrient deficiencies
Your blood test is far more comprehensive.
5. Comprehensive Analysis Is the Real Differentiator
The lab test itself is not the product.
The analysis and interpretation is.
With FitMetrics:
Every biomarker is analyzed
Results are contextualized
Clear action steps are provided
This alone dramatically increases perceived value.
Who Should You Sell Blood Tests To?
You have two main paths:
Option 1: Existing Clients (Easiest & Highest Conversion)
This is where most businesses start.
Strategy A: Program Extension + Blood Test
If a client’s membership expires in the next 30 days:
Offer a program extension
Stack the blood test on top
Increase renewal rates significantly
This turns blood testing into a retention tool.
Strategy B: Interest-Based Offer
Alternatively:
Send an email asking who is interested
Build demand first
Then pitch the blood test + bonus (e.g. program extension)
Important: Always start with email, not Trainerize messages, to build hype and intent.
Option 2: New Clients (More Advanced)
Selling blood tests to new clients requires:
Marketing
Education
A structured sales process
This is covered later in the article.
What Exactly Are You Selling?
You should never sell blood tests for less than $1,000.
The Core Offer (Example Structure)
A high-converting blood test package typically includes:
1 comprehensive blood test (clearly stated: one, not two)
Full biomarker analysis report
Personalized recommendations
Biological age insights
7-day personalized meal plan
Supplement protocol
AI-powered support (Ask AI)
Uploading of historical blood results
Access via your white-labeled portal
FitMetrics handles the entire analysis and delivery layer.
Pricing Strategy (What Actually Works)
From real-world testing:
$1,000 → Very easy sale
$1,200–$1,500 → Sweet spot
$1,800 → Works with strong positioning
$2,000+ → More resistance
$2,500 → Only works if stacking multiple tests (e.g. baseline + 3 months)
Recommended starting point:
👉 $1,200–$1,500
This leaves ~$1,000 profit per test.
Blood Test Logistics (How It Actually Works)
FitMetrics does not perform blood draws.
Most businesses use InsideTracker as an external provider (not affiliated).
Why InsideTracker?
Covers all US states + Canada
Uses Quest Diagnostics
Simple logistics
Reliable turnaround
Blood Draw Rules You Must Know
NY, NJ, AZ, Canada → Require mobile blood draw
All other states → Quest Diagnostics lab visit
Costs (Via Bulk Orders)
Standard states: $250 per test
Mobile draw states: $350 per test
Minimum order: 10 tests
Typical recommendation:
7 standard tests
3 mobile draw tests
Client Never Sees the Provider
You buy the test on behalf of the client
You send them only the Quest Diagnostics link
They never see InsideTracker branding
Results are uploaded into your FitMetrics portal
From the client’s perspective, you are the provider.
Using FitMetrics After Results Are Ready
Once results are uploaded:
AI categorizes biomarkers automatically
Action plans are generated
Nutrition, supplements, and lifestyle guidance is created
Clients can ask AI questions based on their own data
AI Tokens (Important to Understand)
Starter blood test access:
Up to 5 blood results
100 AI interactions
Advanced access:
Up to 50 blood results
1,000 AI interactions
Tokens can be added manually and resold by you.
Downsell Option (If Client Can’t Afford the Test)
If someone can’t afford $1,000+:
Sell portal-only access
Client uploads their own blood results
You charge:
$97 or $297 per year (example)
This captures revenue that would otherwise be lost.
Selling to New Clients (Advanced Strategy)
High-performing businesses combine:
Daily email campaigns
Educational content
Before/after case studies
Scarcity-based offers
Sales calls (not checkout pages)
Common Email Angles That Convert:
Doctor vs your blood test comparison
Educational & controversial topics
Case studies
“Limited spots” offers
Testimonials + outcomes
Every email includes:
An image
Strong opening
Bullet-point benefits
Clear CTA (book a call)
P.S. section
Funnel Overview (High Level)
For advanced marketers:
Traffic → Quiz
Quiz → VSL
VSL → Qualification
Qualification → Sales call
This model allows:
Lead segmentation
Higher close rates
Better ad performance
Predictable scaling
Final Reality Check
Blood testing works extremely well when combined with:
Good marketing
Clear positioning
Strong sales skills
One FitMetrics client generated $27,000 in one week using blood tests alone.
Results depend on:
Client base size
Offer clarity
Sales execution
Who This Is For
This strategy is only for FitMetrics Business clients.
It is:
Advanced
Powerful
Extremely profitable when done correctly
FitMetrics provides the infrastructure.
Execution determines results.
⚠️ Disclaimer: FitMetrics is not responsible for the blood test provider you choose to work with. Any external laboratory, testing service, or third-party provider (including but not limited to InsideTracker, Quest Diagnostics, or others) is used entirely at your own discretion and responsibility.
FitMetrics is also not responsible for:
Creating or managing your marketing emails
Providing email campaigns, funnels, ads, or marketing materials
Your pricing, sales process, or revenue outcomes
Client acquisition, conversions, or profitability
All strategies, pricing ranges, and examples shared in this article are provided purely out of goodwill and educational purposes, based on what has worked in real-world scenarios. It is your responsibility to understand these fundamentals, adapt them correctly, and execute them within your own business.
The only responsibility of FitMetrics is to provide:
A white-labeled blood test portal
HIPAA-compliant infrastructure
Automated biomarker analysis and reporting
Nothing more. Nothing less.
You are fully responsible for:
Choosing and managing blood test providers
Handling payments, margins, and logistics
Client communication and disclosures
Ensuring your own Terms & Conditions clearly state that:
This is not medical advice
You are not acting as a medical professional
Clients should consult licensed healthcare providers when needed
FitMetrics does not provide medical advice, diagnose conditions, or replace licensed healthcare professionals. All compliance, legal, and medical disclaimers must be handled entirely by you.
By using FitMetrics’ blood test features, you acknowledge and accept full responsibility for everything beyond the platform’s technical delivery.